2020 was a challenging year for many due to COVID-19, and it required companies to think very differently. At my previous work place the strategy shifted towards producing hand sanitisers and social distancing signage and equipment. As Junior Graphics Designer it was my job to design a logo and label for the hand sanitisers which would be branded as, "biofree"
I was given a short brief and some inspiration from the managing director. He gave me some examples of handwash brands, and wanted the main colours to be green
Below are three early design cocepts I came up with
They ended up choosing the middle design so I continued working on this one. Below is the final logo and label design that was used.
Once the logo and label design was completed I then focused my attention on the photography and mockups for the hand sanitiser bottles
To begin with, all photography was done in a studio, however; due to COVID-19 I had to work from home so most of the photography was completed using my own camera and setup
I was then tasked on creating a leaflet and also designed emails to be sent to many contacts to promote biofree
